Every client, program, check-in, message and Zoom call in one place. Stripe payments and margins built in. And a marketplace that books discovery calls straight into your calendar.
Adherence, weight trend, check-ins due and at-risk clients, calculated for you.
Programs, targets, diaries, photos and messages live with the client, not in your Drive.
Booked by prospects from your profile, into your real Zoom availability.
Stripe payment links and subscriptions, payouts to your bank, margins tracked for you.
You see who's on track and who's slipping before they tell you. Check-ins come to you. Programs take minutes to build and seconds to assign.
Connect Stripe once. Create your offers. Send a payment link from the client's profile or the chat, and watch revenue, recurring and margin on one screen.
Prospects book from Find a coach or your link. Take the call, tap Mark closed, and the payment link goes out by text, email and in-app. When they pay, they're on your roster.
Seven-day logging adherence, eight-week weight trend against their goal, and "needs nudge" or "at risk" surfaced automatically. Open any client for today's diary, program, photos, check-ins and calls.
Every solo user on FORMA sees Find a coach. Your profile is built from verified results, filtered by specialty and language, and founding coaches are listed first. Your public page link works anywhere: bio, DMs, ads, sales calls.
Every plan includes the client app for all your clients, programs, nutrition targets, check-ins, messaging, Zoom and payments. Grow adds the one thing no other platform gives you: clients.
Run your existing clients on one app. Up to 25 clients, then $2 per client.
Everything in Coach, plus FORMA sends you clients. Unlimited clients.
One $249/mo client pays for Grow. Everything after is profit.
Grow at half price, forever, for the coaches who build this with us.
Payments you collect through FORMA carry a flat 2.5% platform fee plus standard card processing, on every plan. Your clients get the FORMA app free with your plan; FORMA+ features (AI photo logging, unlimited scans, wearable sync) are a separate client upgrade. Clients never see what you charge; you set your own offer. Cancel any time.
We're onboarding a limited group of online coaches for launch. Apply and we'll book a 20-minute onboarding call.