Nutrition · Training · Coaching

Know exactly what to eat. Then eat it.

FORMA sets your calories and macros from your body and your goal, and makes hitting them the easy part.

Logging

Scan it. Log it. Hit the number.

Scan a barcode or snap a photo of your plate. Every food, portion and macro lands in your diary in seconds.

Your way

Train on your own. Or with a coach.

Built-in programs if you're solo. A marketplace of real coaches with real results when you want one.

Get early access I'm a coach

Scroll

Taps to log a meal

Scan, confirm, done. Recents and "copy yesterday" make repeat days instant.

Reads your plate

Photo a meal and it identifies each food and estimates portions and macros.

Diet styles, explained

Balanced, high protein, keto, Mediterranean, carb cycling, low fat. Pick one, macros re-split.

Guesswork

Your targets come from your stats and goal, and adjust as your weight changes.

The app

Count it. Scan it. Train it.

Calorie and macro targets set from your stats and goal. Logging that takes seconds. A program that tells you exactly what to lift today, and the numbers to beat.

Train

Log it in 3 taps

Fuel

Progress

Community

Built in the gym

Train. Fuel. Prove it.

Your targets, your food, your program and your coach, in one app that looks as good as the work you put in.

Get early access

Nutrition

Your number, then the split.

Barcode scanner reads the label, pulls the product, logs the serving
Photo a plate: AI identifies each food and estimates portions
Search with recents first, copy yesterday, saved meals
Learn the diet styles and what each one does to your macros

Carbs

Protein

Fat

Training and progress

Today's workout, with the weights to beat.

Built-in 3 to 6 day programs, or your coach's
Log sets, see last session's numbers, auto rest timer
Weight trend, measurements, progress photos, weekly check-in
Apple Health, Oura, WHOOP and Garmin sync: steps, sleep, HRV

Built in the gym

Real results. Not another app.

Most apps count. FORMA changes the number on the scale: your targets, your food, your program and your check-in, working together every week.

Get early access

Find a coach

When you want a coach, pick one with receipts.

Browse coaches by goal and specialty. See their verified client results, before/afters and stories. Book a free 20-minute Zoom call straight into their calendar. No prices, no pressure.

Results verified inside FORMA, not screenshots
Free discovery call, booked in two taps
Your coach's program, targets and check-ins land in the same app

Are you a coach?

FORMA is your whole back office. And your lead source.

Every client on one dashboard adherence, weight trend, who's slipping
Programs, check-ins, messaging, Zoom in one place, no spreadsheets
Booked sales calls from the Find a coach marketplace, into your calendar
Get paid in-app Stripe payment links, subscriptions, revenue and margin tracking
Promote your business to every FORMA user through Find a coach and your public page

See everything for coaches Apply as a founding coach

Pricing

Free to start. Upgrade when you want the magic.

Free

Everything you need to start.

Calorie and macro targets from your stats
Food search logging, recents, copy yesterday
Built-in 3–6 day programs with set logging
Weight trend and weekly check-in
Find a coach and book free calls

Get early access

FORMA+

$12.99/month· or $69.99/year

The fast way to hit your numbers.

AI photo logging: snap the plate, it's logged
Unlimited barcode scans
Apple Health, Oura, WHOOP, Garmin sync
Progress photos and measurements
Full program library and diet education

Get early access

Early members lock founding pricing. Cancel any time.

How it works

Up and running in minutes

Tell FORMA about youHeight, weight, activity, goal. Your calories and macros are set instantly.

Log your foodScan, photo or search. Watch the ring fill and the macros track.

Follow today's workoutA built-in split, or your coach's program, with last session's numbers.

Add a coach when you're readyBrowse, book a free call, and their plan drops straight into your app.

Works with

Apple HealthOuraWHOOPGarminFitbitGoogle Health ConnectZoomOpen Food Facts

Early access

Get in before launch

Training solo or with a coach, early members get the app first and lock in founding pricing. Coaches get listed first in Find a coach.

You're in.